What Is the Viral ‘No Makeup’ Trend?—And How To Get the Look

What Is the Viral ‘No Makeup’ Trend?—And How To Get the Look

It’s no secret that the viral "no makeup" makeup trend has taken over our TikTok feeds, with #nomakeuplook racking up 210M views. This trend is all about highlighting your facial features to flaunt your natural beauty. When in doubt, less is more when it comes to this makeup trend. We talked to experts to uncover the best tricks, tips, and products to achieve this effortless makeup look. Rebecca Restrepo, celebrity and beauty makeup artist, describes the no makeup makeup trend as simplifying your life. “Achieving the easy lifestyle [is] quick, simple, and easy but still looking pretty, fresh, and feeling alive,” Restrepo says. The irony of the "no makeup" look is to appear natural, while still wearing makeup. “The 'no makeup' look definitely involves makeup to not look like makeup because we all want perfect skin, we want that glow, [and] we want our skin to look healthy,” explains makeup artist Lisa G Artistry. To achieve this natural makeup look at home, follow the steps below.

Base

A luminous, glowy base starts with skincare. G turns to a serum primer to give clients the best of both worlds—a makeup primer and serum in one. The Perricone MD No Makeup Instant Blur Priming Moisturizer ($59, perriconemd.com) blurs your skin so it appears nearly poreless. “This eliminates having to use a lot of makeup, because it’s already doing a lot of the work for you and it virtually almost makes your pores disappear,” G says. After a moisturizer suited to a client’s skin type, Restrepo reaches for a sheer color gel. She recommends the Hi Beautiful You Be You Skin Perfecting Tint ($48, hibeautifulyou.com) for a super natural look. “I like to put it on my hands, warm it up, and then pat it on the face,” Restrepo explains. “The tone is overall even and blurred as opposed to having full coverage that requires so many other things and time.” The triple threat for a radiant glow is blush, highlighter, and bronzer. The Milani Supercharged Cheek and Lip Multistick ($10, ulta.com) is a must-have for Restrepo. Her application trick is to apply blush by doing a quick smile and applying to the tops of your cheekbones. “It gives that really flushed, healthy, soft, fresh face, and then you can use it on your lips too,” Restrepo says. G looks for products that already have highlight built in, such as the Hard Candy Face Off Collection Highlighter Stick ($8, walmart.com) and Luminous Gel Bronzer ($8, walmart.com). “Their highlighters and bronzer gels are amazing because they’re buildable [and] they have a sheen to it, so it keeps skin looking like skin not powdery or cakey,” G says.

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